Andhra Mirchi is the first of its kind radio show started in Houston, TX. It was conceptualized and created with the only intention of providing entertainment to all Telugu speaking Houstonians. We started of the Radio show with 3 hours of programming per week. Based on the over whelming response and feedback from the community, we have already extended Andhra Mirchi to 5 hours with-in 2 weeks of the launch. That's a phenomenal response. Thank You Houston.

Based on 2007 estimates, There are about 45,000 Telugu speaking listeners in Houston Metro. We want to knit the community together with our Radio Show and provide a platform to share and grow as a group.

Strategy

• Provide Total Entertainment in Tollywood Style (or is it Estyle !!!!)
• Provide quality programming for Houston Telugu community.
• Invest and Improve the program
• Be a one stop shop for all the needs and wants to Telugu community.
• Actively participate in the community events and promote Telugu language and interests of Telugu people.
• Provide an helping hand and guidance to all Indians in need.